A schizophrenic business mindset is a useful trait for international associations in this Age of Uncertainty. Being able to hold two entirely different and sometimes contradictory ideas simultaneously might normally be a severe disability for an organisation, but today it can help map a path through treacherous terrain.
Traditionally long lead-times mean that associations’ future big events can be booked up with confidence. We’re seeing numerous examples from three to eight years ahead. With deals that were unthinkable when corporate meetings were at their recent peak! For 2020 and 2021, on the other hand, risk aversion and virtual pivoting are the norm.
Financial survival means desperately holding on to members and partners by every method necessary, experimenting and tinkering, with lots of fingers in the dyke. But longer term survivability depends on reimagining Mission and Vision, knowing that work, education, societal value and social justice are being radically redefined. Associations can’t afford to ignore either!
This edition of our Newsletter has a similarly split personality: lots of practical advice on immediate challenges, from tech to translations, but plenty of food for thought about some of the big issues of our times, with expertise from all of our partner cities: Brussels, Dubai, Singapore and Washington DC.
Boardroom article written by Martin Sirk, Global Association Hubs International Advisor, on the nature of the business and societal environment facing international associations and some of the steps they can take to navigate successfully.
This article contains a powerful and moving contribution towards the debate on Black Lives Matter and social justice by Elliott Ferguson, President and CEO of Destination DC.
Brussels offers practical assistance & advice
As well as regular “Midweek Talks” for international associations based in Brussels (with worldwide friends welcome!), visit.brussels Association Bureau is happy to advise on free translation services for associations and other SME’s.
Virtual replacementfor cancelled Las Vegas show. Put Oct 12-16 in your diary, and look out for great association content from the IMEX team!
Manifesto for Economic Recovery
Two-part JMIC/Iceberg webinar: how business events will drive societal progress during and after Covid-19, with dozens of experts including Prof Greg Clark (world-renowned on future of cities) and Global Association Hubs’ Martin Sirk.