Global Association HubsNewsletter – July 2020 A schizophrenic business mindset is a useful trait for international associations in this Age of Uncertainty. Being able to hold two entirely different and sometimes contradictory ideas simultaneously might normally be a severe disability for an organisation, but today it can help map a path through treacherous terrain. Traditionally long lead-times mean that … Continued
Global Association Hubs’ media partner Boardroom has launched an innovative subscription service to access a wide range of short educational videos on strategic issues for associations, falling under the general headings of Technology, Marketing, PR & Comms, Strategic Planning, Impact & Legacy. We’re delighted that one of the initial group of expert contributors is Genevieve … Continued
Boardroom media article by Martin Sirk, Global Association Hubs International Advisor, on the nature of the business and societal environment facing international associations and some of the steps they can take to navigate successfully.
This edition concentrates, unsurprisingly, on Covid-19 related issues: where you can access great factual information, in general and from our four partner cities, what associations are doing and thinking about their future direction, and speculative musings about the “new normal” we’re going to face after the initial crisis is past. I’d like to start with … Continued
Global Association Hubs research partner Association Laboratory has made freely available the complete report of their recent survey, with data and opinions from a wide range of associations, both US and international. There are some very sobering results here, especially for those associations that either had low financial reserves before the crisis hit, or which … Continued
Another thought-provoking Boardroom article by Juanita Vorster, in which she challenges associations to re-think the value proposition of their collective expertise, especially when faced with increasing competition from fast-moving data-hoovering corporations. Expert human input into AI processes is one fascinating opportunity, as is the ability of association communities to become trusted sources of crowdsourcing … Continued
In this recent Boardroom article, Martin Sirk argues that the successful post-Covid19 association will be one that is extremely agile and flexible, and one that will take roads less travelled. Associations need to redesign themselves to become “solution engines”, not just “membership machines”, if they want to remain relevant.