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Another thought-provoking Boardroom article by Juanita Vorster, in which she challenges associations to re-think the value proposition of their collective expertise, especially when faced with increasing competition from fast-moving data-hoovering corporations.   Expert human input into AI processes is one fascinating opportunity, as is the ability of association communities to become trusted sources of crowdsourcing … Continued

In this recent Boardroom article, Martin Sirk argues that the successful post-Covid19 association will be one that is extremely agile and flexible, and one that will take roads less travelled.   Associations need to redesign themselves to become “solution engines”, not just “membership machines”, if they want to remain relevant.