“Many of the profound transformations Europe is currently undergoing are inevitable and irreversible. As decision-making will mostly become faster and enforcement stronger, EU associations must step up to the competition with the other stakeholders for the attention of the EU policymakers.”

Read this excellent article in Global Association Hubs’ media partner Boardroom Magazine by Marco Baldoni, Senior Association Manager at Kellen.

It’s clear that associations need to upgrade their lobbying and advocacy work to adopt to the fast-moving evolution of EU institutions, and that the best location to undertake this work – to develop relationships with policymakers, to build partnerships, and understand competing interests – is Brussels!