Why metropolitan regions may hold the key to global expansion for trade and professional associations.
There are more than 200 countries and territories in the world today. There are also more than 7 billion people on the planet and that number is forecast to grow to 9.5 billion by 2050 ! The opportunity and the challenge for associations will be :
How do we reach and serve this extremely large potential audience with the very limited and finite resources available ?
In this white paper, we look at why using a « city based strategy » might be the right answer for associations that are pursuing global growth.